Recently, I received an email from Whole Foods PR department with the subject of “A cheese worthy of a prince – Royal Addition One-Year-Old Cheddar at Whole Foods Market”. As usual, I just thought it was spam/a come on and nothing really worth reading. Out of pure curiosity, I skimmed the email and that is when I came across this paragraph:
If you are interested in sampling this cheese, I am happy to send you a gift card to purchase on your own or set it aside with the cheesemonger at your local Whole Foods Market.
No, this email was not spam. Whole Foods Corporate sent ME a cheese related email. They wanted to give ME free cheese. Being the free cheese whore that I have become, how could I say no? Plus, the story behind the cheese, described below, is pretty unique/interesting. I couldn’t say no. I didn’t say no.
I was rewarded with a $50 Whole Foods e-gift card to not only purchase the cheese ($9.99/lb) but also any ingredients that I needed for this Royal Cheddar Grilled Cheese. Next step? Visit Whole Foods to shop and concoct an idea for this grilled cheese. Continue reading “Royal Cheddar” Grilled Cheese