GrilledShane Promotional Recap Blowout + News
Hello all! If you haven’t been following GrilledShane on Facebook (and Twitter) then you have been missing out on all of my appearances promoting my cookbook, Melt: 100 Amazing Adventures in Grilled Cheese. And possibly may have felt abandoned. I greatly apologize. However, I am here to update you on all my comings and goings as well as update you on some new, planned events. If you aren’t interested all of this, I do hope to create a new sandwich soon. I just don’t know when. Long live the grilled cheese!
FOX 8 Cleveland; September 19, 2013
For the first time ever, I went on television promoting my cookbook. Never had I been on TV for silly reasons let alone for promoting something.
For this appearance, I created my Harvest Fest grilled cheese in a segment that was scheduled to last just about 4 minutes but ended up going just over 5.
When I woke up at 5 am for my appearance, I was not only shaking like a scared dog but I was so close to seeing the previous night’s dinner a second time. I had never been that nervous before. It was simply unreal. Thankfully, I calmed down prior to my appearance…
Thanks to the anchor, Stefani Schaefer, my appearance went off without a hitch. She was most definitely the perfect person to interview me. Because of her charisma, I was focused only on making a great sandwich and not the camera and everyone watching at home.
Prior to my performance, she went ahead and sent out the following tweets:
Showing you mind blowing things do with Grilled Cheese in moments on Fox 8! pic.twitter.com/qmvLbOTiT1
— Stefani Schaefer (@StefaniSchaefer) September 19, 2013
— Stefani Schaefer (@StefaniSchaefer) September 19, 2013
Whole Foods Cleveland; September 19, 2013
After getting some rest in the afternoon, it was time to help make/sell my Harvest Fest sandwich at my local Whole Foods. Samples were free and a fresh sandwich was just $3.
Thanks to the marketing manager, Lisa, the whole event went off without a hitch.
We sampled/sold a ton of sandwiches and even gave away a free cookbook. All in all, it was a huge success. I hope to be back at this particular Whole Foods very soon.
Miles Farmers Market; September 21-22, 2013
The GrilledShane kickoff weekend concluded with a two-day appearance at the one and only Miles Farmers Market.
From 10-4 on Saturday and 11-4 on Sunday, I was there sampling cheeses, selling cookbooks and chatting with various customers. Although I think I sold more chunks of cheese than books, the weekend was most definitely a success. I will be returning to Miles Farmers Market November 16-17, sampling more cheese and selling more books. All book purchases come with a free GrilledShane spatula.
The Greenbrier; October 12, 2013
The minute I walk into The Greenbrier I feel like I am home. (One glass is champagne and one is sweet tea.)
For the last 20+ years, I have been going to The Greenbrier either for Thanksgiving or summer vacation. It has truly become my home away from home. So when I worked out two appearances and demonstrations, I knew I was set.
At 11 am and 2 pm were the demonstrations while the signings occurred at 11:30-12:30 and 2:30-3:30.
Every night at turn down service, a sheet highlighting the following day’s activities. Including my book signing.
Being demonstrated were my Honey Roasted PB&J, The Fried Egg and The Deconstructed. The chef who does the demonstrations at The Greenbrier Gourmet Shop was amazing. For some reason, in my presence making my grilled cheese sandwiches, she was nervous/intimidated. I have no idea why but it was definitely a compliment. She took great care and concern to make sure she did right by my sandwiches and I could not have been happier.
Overall, everything went very well, with me selling plenty of books. I definitely cannot complain. Thanks to all who purchased multiple books!
Also, I just recently learned that The Greenbrier Gourmet Shop is stocking my book full-time and has ordered more books since they are almost sold out of their original allotment. I would say that is a good sign. I will be back at The Greenbrier demonstrating/signing on Saturday, December 7. Book your rooms now!
Cleveland Plain Dealer; October 16, 2013
Solon native Shane (Sanford) Kearns has compiled dozens of creative and often off-beat approaches to grilled cheese sandwiches in his first book, “Melt: 100 Amazing Adventures in Grilled Cheese” (Adams Media). A blogger and digital designer, Kearns cut his teeth in the culinary world while working at the cafe in Nordstrom’s Beachwood Place department store.
Plus, there was a caricature. A caricature I say.
Make sure to read the entire article to learn so much about me. Mr. Crea truly did an amazing job.
Ever since I left my full-time job to promote “Melt” full-time, I have been nervous about having enough appearances to prove that leaving was the right thing to do. Of course, there are down days but right now, I seem to be on an up swing. Below are newly announced appearances that will hopefully increase my exposure across the Cleveland area and country.
- Thursday, October 31, 11 am – NewsChannel 8, Washington, DC ,”Let’s Talk Live”
I will be demonstrating my Pumpkin Pie Grilled Cheese. If you are interested, I believe you can watch live online.
- *Saturday, November 16, 10 am – Miles Farmers Market, Solon, OH / Signing
- *Saturday, November 16, 7 pm – Visible Voice Books / Signing
- *Sunday, November 17, 10 am – Miles Farmers Market, Solon OH / Signing
- Tuesday, November 19 – SiriusXM Satellite Radio / Interviews
- *Saturday, November 23, 1 pm – The Learned Owl / Signing
(GrilledShane original sandwich snacks available)
- *Saturday, December 7, 11 am – The Greenbrier / Signing & Demonstration
*Books available for sale.
…and a thank you.
I must say thank you to everyone who has read this entirely too long blog entry but most of all, to people who have stuck with me through all of this. Without all of your guidance and support, I wouldn’t be where I am. Thank you. I will never forget what you have done for me.
Long live the grilled cheese.