The World of Grilled Cheese Sandwiches: How to Monetize It?

The World of Grilled Cheese Sandwiches: How to Monetize It?

When I decided to create a new grilled cheese sandwich each and every Sunday, I stumbled upon something. I found a project that combined all of my loves (photography, cooking, web/design) into one grandiose idea. I had been thinking of how to do that for years and here, out of nowhere, it just popped into my head when I was off in some other world. Amazing.

There is just one problem. Currently, it is just a hobby. There is nothing wrong with that as hobbies are great. I am just wondering how I am able to turn this interest into something that could make me money while still retaining all the fun?

Honestly, I do not know. (Cookbooks? Not enough recipes. Ads? Not enough visitors.) This project is probably too new to truly be able to make anything out of it. However, I do not think it is too early to start thinking about it. Sure, I currently have two jobs that are doing me just fine, but this is my own doing. This is my own creation. This is my own invention.

Every Sunday, I look forward to cooking a new grilled cheese and then writing about it for everyone to read. I look forward to new blog ideas popping into my head. I look forward to finding new grilled cheese ideas to write about. Grilled cheese restaurant just opened up in [insert city here], I want to write about it and maybe even visit it.

I want to continue this but at the same time, I don’t want to burn out you, the reader, or me, the creator. I want to continue this as long as I and you enjoy it. I enjoy breaking down people’s stereotypes about grilled cheese sandwiches so much that I could see myself doing this full time. Sure, it is a crazy thought. Sure, I know that very few people make much money from blogging, but aren’t we all allowed to dream? Isn’t that the best part of life?

There is just one problem: What is the next step? Sure, I probably need to continue to visit and comment on other blogs but will that do the trick? Will that begin to “get me out there?” Maybe, only time will tell. I am beginning to build up a good readership among my friends, which is good, but unfortunately, I have only so many friends. I really just need to get into people’s heads. If I become the guy who makes and loves grilled cheese sandwiches, I would be ecstatic. Sure it is a quirky thing to be known for, but what is wrong with that?!

Shane Kearns, the Grilled Cheese Guy. That has a nice ring to it. Let me know what you think by adding your two cents in the comments below. Plus, if you have any suggestions on how to improve this site please leave them below as well.

9 thoughts on “The World of Grilled Cheese Sandwiches: How to Monetize It?”

  • I love the updated site! I really like how you have the different pictures of the grilled cheese sandwiches changing on the site. I can’t wait to hear about tonight’s dinner. I wish you were making some for me! 🙂 Bon apetit!

  • I think you feel about grilled cheese + blogging the way I feel about potatoes + blogging!

    I don’t think there can be many bloggers who haven’t asked exactly the questions you’ve got there – I certainly know I have 🙂 Perhaps there would be some options for you to associate with and promote certain cheese manufacturers, say, but only if that’s a direction you wanted to take.

    At this stage, regardless of whether there’s a question of monetisation or not, you should still work on building traffic to your blog. Commenting on other blogs is, of course, one way, but you could try submitting photos to tastespotting and foodgawker, join foodbuzz as another way of interacting with other food bloggers. You could also look into search engine optimisation (SEO), so that when people google for grilled cheese, they end up here. Stumbleupon is another potential traffic generator. If people rate your posts on, you may see additional traffic coming via that route. When you have higher traffic to your blog, it lends more authority to you as the Grilled Cheese Guy and (hopefully) folks will start to come here for their grilled cheese fix! Achieving that is probably a precursor to any real monetisation opportunities.

  • I’d agree with Daily Spud. Try to promote your site and rate it as a stumbleupon site, as well as asking for retweets for your twitter posts. Post recipes to different recipe sites, and consider at least starting looking at turning it into a cook book. Your blog is already really well put together, and I’m sure you could translate the format into print.

    Keep at it!

  • @ Danielle: Hey There! I am glad you stopped by and commented. Thanks for the compliments! I am glad you like everything. Hopefully you will add your thoughts more often!

    @ Daily Spud: You are definitely spot on with your observation! Plus all of your suggestions are greatly appreciated. First and foremost I am thinking of ideas as to how direct traffic to my blog in addition to always writing great content but I cannot ignore the thoughts of monetization. In my eyes, they go somewhat hand in hand. I will definitely investigate foodgawker and tastespotting and see what I can submit there. I have visited foodbuzz but wasn’t sure I totally understood but I will look again as it seems it is everywhere in the food blog world.

    In regards to StumbleUpon, is it okay to submit your own content? I don’t want to come off as a spammer. I am a member of Digg and could possibly use that site as well. Again, thanks so much for your suggestions!

    @ Dan: Thanks for your suggestions as well. I am glad that you continue to visit and comment! 🙂 As I continue to compile a great library of recipes, I will revisit the idea of a cook book.I just think it is too soon now!

    Thanks again everyone. Keep checking back for great new recipes and entries!

  • Re: stumbleupon, I think it does look better if someone else ‘stumbles’ your posts, but if you have a few friends who are also registered on Stumbleupon, you can send them links to pages and (presuming that they like your content and are happy to do so), they can give your pages a thumbs up and get you started. I am now in the habit of giving a thumbs up to blog posts and other pages that I like, though I haven’t really gotten into soliciting other folks to ‘stumble’ my posts, though its something I have on my list to look into more. Hope that helps.

  • I can’t help you with how to promote your site.. but like the concept of grilled cheese… who doesn’t love grilled cheese?

  • Hi Shane, I just found your site and love it! I know how you feel, my blog is only 2 months old but I have the same relationship toward it. I happen to have a grilled cheese recipe up right now – check it out if you can.

    Don’t know if you’ve been there, but there’s a grilled cheese spot in NYC called Say Cheese, on 9th ave and 44th St. Awesome food!

    Keep up the great posts, I will definitely be a regular reader.

  • Once you get a decent following, I would recommend doing at “Grilled Cheese Monday” kind of thing and try to get lots of other cooking sites to participate. They could do a grilled cheese sandwich of YOUR choosing, post to their own site with a link to your “Grilled Cheese Monday” post. You would get the incoming link (great for SEO), more comments, and visitors from all the other blogs. To see this in action, google “Tuesdays with Dorrie” where lots of bloggers make one recipe from a cookbook and all post on it. I participate in Seleta’s “Fabulous Friday” where we all post on something we find fabulous. I get about 30 new visitors every time I post with that subject.
    Just an idea…

  • @ alice: I agree completely! I feel bad for all of the lactose intolerant people. They are missing out!

    @ Allison: Thanks so much for stopping by and saying that you will be a regular! It is much appreciated!

    I have not been to Say Cheese, but I checked out their menu and it looks great! We have a local place called Melt Bar and Grilled that serves only grilled cheese and they are very yummy as well! I really need to get back there.

    P.S. I am headed to your site right now.

    @ Bridgett: That is a great idea! I was thinking of having guest writers and this just takes it one step further. I will definitely keep this in mind as the site grows and people continue to visit. Hopefully I get to that point!

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